The impressive campaign being undertaken by the FC Barcelona can not completely overshadow the excellent campaign is doing Liga Real Madrid, especially since the arrival of Juande Ramos. While the ship is maintained with a chance of winning in all three competitions, Madrid and only has options in the league, after being eliminated in the Cup and the Champions League. This adds an extra credit to Barca, where Guardiola has managed to dispense with his players, giving entrance to the quarry, recover ETOA o Henry, Messi and care to continue at the top, maintaining throughout the season tension almost no errors. Meanwhile, Real Madrid had to turn around its management, in exchange for Juande Schuster, and the resignation of president Ramon Calderon. While campaigning were not too bad (although a club like Real Madrid is always higher goals), the brilliance of his great rival were forced to step on the gas more than what they were doing. Thus, the rivalry with Barcelona worked as an extra incentive and motivation for Real Madrid, which was well channeled by who set small goals for what seemed an impossible comeback, when the ship was twelve points. Today, it has been reduced to just six, in the absence of ten days, including the match to be played between them in the . The extra motivation you get when you have this type of targets, where there is also an old rivalry game, provides epic battles.

Recently a former player of Real Madrid said in an interview that the club did not exist, it would have to invent it. Absolutely true. This competition is a great motivator. If Madrid players were simply offered more money (already charged enough, for that matter) would not be so motivated in this sense by trying to reach Barcelona. Another issue is that Juande Ramos has been able to channel this motivation, demonstrating the importance of a good manager, and how the same wicker baskets can be made very different. The sports world is full of such examples: The current rivalry who has reached epic heights on any surface (clay-court case is where the biggest difference, in favor of Spanish), Sampras against Agassi, the classic Celtics-Lakers match, the Argentina-Brazil football against or boxers Joe Frazier and Muhammad Ali (Cassius Clay), and so on.

In business, there are also many examples of big business battles in which the contestants get better results thanks to the existence of its competitor, despite the rivalry means in principle that must divide a market. Thus, they have grown and developed a great brand, companies like Coca-Cola and Pepsi, Hertz and Avis, McDonald s and Burger King, or the rivalry in sports and as an educational institution of Harvard and Yale, or Oxford and Cambridge. Coke and Pepsi must divide to customers but, if there Pepsi existed, would become Coca-Cola brand is today? Or maybe they would have settled for less?