But this not just marketing. If you want to succeed in business, you need to offer tangible value, which others do not. For example, the lowest possible price (Wal-Mart), original design (Apple), exceptional convenience (FedEx). Find what advantage of your goods, and beat at this point. 4) Your business is scalable? The difference between the conservative state, and obscene wealth is to scale. Well, when the next issue of each product it take you all smaller and less expensive. Take, for example, software.

Once Microsoft paid for development of the code, the marginal cost of production of each additional copy of Windows is negligible. And some models do not scale. For example, in the service sector, where, together with revenues growing need for personnel. 5) How much are you personally committed to their cause? Do you have a family and two children. You are willing to work 100 hours a week over the next two years to roll out its startup? If you want to control everything, be prepared to sacrifice everything – at least to begin with.

6) What are your strengths? Google is powerful search algorithms, Steinway works wonders with wood, Cisco sniffing and buys a promising new technologies. Understand that you do well, and do just that. Obvious remark, but a lot of passionate entrepreneurs in this burnt out. In a world of so many possibilities. 7) What are your weaknesses? Know that you have do well, and what is bad. For example, Apple does not manufacture cameras for the iPhone, but buys them on the side.