Everything was in confusion in the definition of the term. So who are copywriters? Word of the copyright (copyright), recently came to us from the English language, along with many other words that mean the following: copyright. Copywriter – this is the person writing the texts, which has the copyright on these texts and these texts and their right to their marketing. Exactly. And we have been confusion. Someone called copywriters people who write advertising texts, slogans, mottos and slogans. Sometimes referred to as speech writers (people who write the speech).

Now very often so called people who write code for websites. In a question-answer forum financial technology was the first to reply. And then, and second and the third relates to the notion of a copywriter. And in online community concept copywriter increasingly reduced to determining the person writing the original texts specifically for Web sites. There is a feeling that soon it will take this definition is supreme position. There are a seo-copywriting. Before seo-copywriter faces challenges of a different kind. Not only do you need to create an original and interesting text, you must enter the body text of your keywords and phrases. Ie at this stage writing the text come into force SEO-optimization methods.

With the number of keywords should also be cautious enough, the excess of a certain percentage of the main text can lead to what Search engines may deem it as spam. Optimizers often argue over what should be the same percentage of the keywords. In fact, the percentage of keywords for different search engines, respectively, is different. All this is very dependent on the ability of search engines to work with morphology. For example, Yandex is able to work with the morphology of Russian language and for his words car, cars, cars will be identical. The situation with Yahoo, for example, is different. This search engine is not able to work with the morphology of Russian language and therefore all these words to him will be different and, consequently, the density of keywords tozheinaya. It is important to realize that after all the main task of the copyright in any form of it – to sell goods and services.